The origin of Wheels and Watts: How was our brand born?

Wheels & Watts was born on two wheels, from the real-life experience of training, getting up early, and racking up the miles. The brand stems from the understanding that cycling gear isn't just about looks, but a key part of every ride and every improvement on the bike.

Behind it all is Willy, a cyclist and the brand's founder , who at 25 decided to create Wheels & Watts to design the clothing he himself wanted to wear. The goal has always been clear: to improve the cycling experience through comfortable, functional garments designed for real-world use, in both cold and warm weather.

Each piece is designed and tested from the inside out , prioritizing fit, comfort, and performance, without gimmicks or empty promises. Wheels & Watts isn't born in an office; it's born on the road.